Into The Fridge 💌
Erika Veurink on her favorite facials and homemade aioli
Erika Veurink 💌
Erika is a writer, brand strategist, and the founder of EV Salon. Aside from her beautiful substack,
, she’s also a regular contributor at publications like Vogue, NY Mag, WSJ, and more. She’s based in Brooklyn, NY and has probably the best taste of anyone I know.
What is your fridge philosophy?
"If you fail to plan, you plan to fail." -Benjamin Franklin
Your fridge is always always always stocked with ____.
Olives
Top 5 condiments, go.
Kewpie Mayo, Dijon mustard, homemade aioli, Zab's hot sauce, Ranch dressing
Fine, I’ll open it up to pantry too. Let’s hear your favorite snacks / pantry staples:
Cheerie Lane popcorn, Get Golden bars, Tony’s Chocolonely
A meal that’s on heavy rotation these days:
Really into any kind of pasta with peas, a hearty tinned-fish salad, and everything from Lidey Heuck's new book.
Let’s go a little deeper…
What’s the mantra you keep coming back to?
View everything as a test to your ability to relax and be nice.
What products / practices are part of your regular mental wellness habits?
Nuface for slowing down before running out the door
To Be Magnetic for max potential + manifestation
Regular therapy plus SSRIs
Long walks and phone calls with my family/best friend
No phone in the bedroom ever
And your physical? Think beauty fitness etc
Facials with Elizabeth at Stalle Studios
Reformer pilates in the middle of the day because I'm the boss
Masking with benzoyl peroxide a la Sofie Pavitt
Sculpt Society at home
Epsom salt baths and physical magazines — so luxe
What do you think is the most underrated part of wellness?
Carving out space for alone time
…and overrated?
Body paddles for lymphatic drainage at home
Picture this: you wake up one morning and feel like shit. What’s your next move:
Water with celtic salt and lemon »
reading An Open-hearted Life »
writing a note to a friend »
Going for a walk, mailing said note, getting a coffee »
Starting over
Give us your ride or die wellness products:
Weleda Skin Food as highlighter always
Tower 28 SOS spray post-workout
K18 mask instead of conditioner
Celluma, legs up the wall, Deep Imagining from To Be Magnetic
Dry brush (when I remember)
One thing you do everyday that makes you the most YOU version of yourself:
Write!
Whose taste inspires you?!
- is my sounding board/one of the smartest people I know. She makes me want to prioritize my hobbies more, too!
Sarah Veurink is my little sister/partner in crime for EV Salon. She is 22 and does not care. I find her taste very refreshing.
Tariro Makoni is a dear friend and thought partner whose taste could literally be bottled and sold for millions of dollars. She's brilliant.
- writes a great substack called and makes me want to watch three movies every day.
Ruby Smith is my best friend and a very discerning reader. Her substack,
, is like a syllabus for cool adults.- Sundberg is smart, nice, and committed. I love seeing her in my inbox every single day.
Big thank you to Erika for blessing us with her wellness wisdom. You can find her incredible content on Instagram & TikTok, read her substack
, and shop her fridge favorites and more here.Feel free to leave a comment or respond to this email with questions you want asked, people you want featured, or anything else that’s on your mind. Don’t be shy, I love hearing from you. I’ll see you with a review soon!
Love Erika, love this, and love the series!
I too, can’t believe this content is free. Good stuff