Erika Veurink ๐
Erika is a writer, brand strategist, and the founder of EV Salon. Aside from her beautiful substack,
, sheโs also a regular contributor at publications like Vogue, NY Mag, WSJ, and more. Sheโs based in Brooklyn, NY and has probably the best taste of anyone I know.What is your fridge philosophy?ย
"If you fail to plan, you plan to fail." -Benjamin Franklin
Your fridge is always always always stocked with ____.
Olives
Top 5 condiments, go.
Kewpie Mayo, Dijon mustard, homemade aioli, Zab's hot sauce, Ranch dressing
Fine, Iโll open it up to pantry too. Letโs hear your favorite snacks / pantry staples:ย
Cheerie Lane popcorn, Get Golden bars, Tonyโs Chocolonelyย
A meal thatโs on heavy rotation these days:
Really into any kind of pasta with peas, a hearty tinned-fish salad, and everything from Lideyย Heuck'sย newย book.ย
Letโs go a little deeperโฆย
Whatโs the mantra you keep coming back to?
View everything as a test to your ability to relax and be nice.
What products / practices are part of your regular mental wellness habits?ย
Nuface for slowing down before running out the door
To Be Magnetic for max potentialย + manifestationย
Regular therapy plus SSRIs
Long walks and phone calls with my family/best friend
No phone in the bedroom ever
And your physical? Think beauty fitness etcย
Facials with Elizabeth at Stalle Studiosย
Reformer pilates in the middle of the day because I'm the boss
Masking withย benzoyl peroxide a la Sofie Pavitt
Sculpt Society at home
Epsom salt baths and physicalย magazines โ so luxe
What do you think is the most underrated part of wellness?ย
Carving out space for alone time
โฆand overrated?
Body paddles for lymphatic drainage at homeย
Picture this: you wake up one morning and feel like shit. Whatโs your next move:ย
Water with celtic salt and lemon ยปย
reading An Open-hearted Life ยป
writing a note to a friend ยป
Going for a walk, mailing said note, getting a coffee ยป
Starting over
Give us your ride or die wellness products:
Weleda Skin Food as highlighter always
Tower 28 SOS spray post-workout
K18 mask instead of conditionerย
Celluma, legs up the wall, Deep Imagining from To Be Magneticย
Dry brush (when I remember)ย
One thing you do everyday that makes you the most YOU version of yourself:ย
Write!
Whose taste inspires you?!ย
- is my sounding board/one of the smartest people I know. She makes me want to prioritize myย hobbiesย more, too!
Sarah Veurink is my little sister/partner in crime for EV Salon. She is 22 and does not care. I find her taste very refreshing.ย
Tariro Makoni is a dear friend and thought partner whose taste could literally be bottled and sold for millions of dollars. She's brilliant.ย
- writes a great substack called and makes me want to watch three movies every day.ย
Ruby Smith is my best friend and a very discerning reader. Her substack,
, is like a syllabus for cool adults.ย- Sundberg is smart, nice, and committed. I love seeing her in my inbox every single day.ย
Big thank you to Erika for blessing us with her wellness wisdom. You can find her incredible content on Instagram & TikTok, read her substack
, and shop her fridge favorites and more here.Feel free to leave a comment or respond to this email with questions you want asked, people you want featured, or anything else thatโs on your mind. Donโt be shy, I love hearing from you. Iโll see you with a review soon!
Love Erika, love this, and love the series!
I too, canโt believe this content is free. Good stuff