Blown away by this - such a great read! I was also skeptical of Merit at first but now it's all I wear almost every day. Truly a 5-minute morning. You did an amazing job breaking down their marketing and copy, and I would agree that it really is one of the brands that live up to their hype. Quick tip - if you do end up getting the Minimalist Perfecting Stick (I have it, I love it,) I find it works best with the Great Skin Serum. The stick kind of dries out your skin without the serum. But the serum is amazing and definitely worth it, in my opinion.
Maria, thank you so much! This is so meaningful. That tip is huge — chances are I’ll buy both in the next few weeks (I want that bag so badly now lol) so I’ll have to report back
Gosh I really respect your work girl! I've heard Merit referred to as the grown up Glossier, what do you think. I think their branding is pretty smart because its like outside the hype while still being cool you know?
Agreed! The grown up Glossier is interesting — I think that just equates to the fact that they've done a great job of world-building and storytelling while nurturing an engaged audience. Can you believe that sentence just came out of my mouth? I don't dislike that nickname though lol
Blown away by this - such a great read! I was also skeptical of Merit at first but now it's all I wear almost every day. Truly a 5-minute morning. You did an amazing job breaking down their marketing and copy, and I would agree that it really is one of the brands that live up to their hype. Quick tip - if you do end up getting the Minimalist Perfecting Stick (I have it, I love it,) I find it works best with the Great Skin Serum. The stick kind of dries out your skin without the serum. But the serum is amazing and definitely worth it, in my opinion.
Maria, thank you so much! This is so meaningful. That tip is huge — chances are I’ll buy both in the next few weeks (I want that bag so badly now lol) so I’ll have to report back
Haha yes, the bag is definitely worth the first order through them!
Gosh I really respect your work girl! I've heard Merit referred to as the grown up Glossier, what do you think. I think their branding is pretty smart because its like outside the hype while still being cool you know?
Agreed! The grown up Glossier is interesting — I think that just equates to the fact that they've done a great job of world-building and storytelling while nurturing an engaged audience. Can you believe that sentence just came out of my mouth? I don't dislike that nickname though lol
I love this post! Your writing and organization tell and excellent story. Huge Merit and Katherine Power fan.
Thank you Sarah! 🤍