Loved this breakdown! It’s interesting that based on the branding and marketing you realized it’s not targeted towards you as a demographic, but outside of that, you found yourself purchasing it totally unawares. Interesting dichotomy!
I have a lot of dedcool products but don’t follow them on social so I enjoyed reading your take on their Gen z coded marketing! Makes me appreciate that their packaging is pretty minimal/classic.
I’ve got Taunt as a roll-on and a full size of Milk, plus the air fresheners for my car. I’d use exclusively dedtergent if it weren’t so pricey but once I run out I won’t rebuy. What I really want them to make is deodorant—which is maybe the most functional form of fragrance, so why haven’t they? 🤔
My brow still won't come down at the "only functional fragrance brand" self-titling, but noting this for when I run out of Clorox. Thank you for the sensitive skin check, Katie. Doing the lord's work as usual😌.
I have the whole system (hand wash, hand cream, personal fragrance, linen spray) in Milk/Extra Milk. I love it as a baseline fragrance for my life and it layers really well. But I don't think they've nailed every formula yet. The hand/body cream especially isn't great. But I see it's in new packaging so maybe the formulas have been updated!
Loved this breakdown! It’s interesting that based on the branding and marketing you realized it’s not targeted towards you as a demographic, but outside of that, you found yourself purchasing it totally unawares. Interesting dichotomy!
TY 🤍
I have a lot of dedcool products but don’t follow them on social so I enjoyed reading your take on their Gen z coded marketing! Makes me appreciate that their packaging is pretty minimal/classic.
Which products do you like?!
I’ve got Taunt as a roll-on and a full size of Milk, plus the air fresheners for my car. I’d use exclusively dedtergent if it weren’t so pricey but once I run out I won’t rebuy. What I really want them to make is deodorant—which is maybe the most functional form of fragrance, so why haven’t they? 🤔
My brow still won't come down at the "only functional fragrance brand" self-titling, but noting this for when I run out of Clorox. Thank you for the sensitive skin check, Katie. Doing the lord's work as usual😌.
My pleasure 🙏🏼 sensitive skin sufferers need to stand together
I have the whole system (hand wash, hand cream, personal fragrance, linen spray) in Milk/Extra Milk. I love it as a baseline fragrance for my life and it layers really well. But I don't think they've nailed every formula yet. The hand/body cream especially isn't great. But I see it's in new packaging so maybe the formulas have been updated!
Ooh such great info! I’m so curious about layering—what scents do you add onto it?
tired of functional
Add it to the buzzword graveyard next to intentional and mindful
Thank you so much for listening, Katie! xo
Thank YOU!