15 Comments

Okay but what are the best scents?!

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Good Q! I mean, I liked this Milk scent, but I've heard lovely things about Spring...

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Loved this breakdown! It’s interesting that based on the branding and marketing you realized it’s not targeted towards you as a demographic, but outside of that, you found yourself purchasing it totally unawares. Interesting dichotomy!

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TY 🤍

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I have a lot of dedcool products but don’t follow them on social so I enjoyed reading your take on their Gen z coded marketing! Makes me appreciate that their packaging is pretty minimal/classic.

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Which products do you like?!

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I’ve got Taunt as a roll-on and a full size of Milk, plus the air fresheners for my car. I’d use exclusively dedtergent if it weren’t so pricey but once I run out I won’t rebuy. What I really want them to make is deodorant—which is maybe the most functional form of fragrance, so why haven’t they? 🤔

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My brow still won't come down at the "only functional fragrance brand" self-titling, but noting this for when I run out of Clorox. Thank you for the sensitive skin check, Katie. Doing the lord's work as usual😌.

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My pleasure 🙏🏼 sensitive skin sufferers need to stand together

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I have the whole system (hand wash, hand cream, personal fragrance, linen spray) in Milk/Extra Milk. I love it as a baseline fragrance for my life and it layers really well. But I don't think they've nailed every formula yet. The hand/body cream especially isn't great. But I see it's in new packaging so maybe the formulas have been updated!

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Ooh such great info! I’m so curious about layering—what scents do you add onto it?

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tired of functional

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Add it to the buzzword graveyard next to intentional and mindful

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Thank you so much for listening, Katie! xo

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Thank YOU!

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